The end of advertising : why it had to die, and the creative resurrection to come

The Resource The end of advertising : why it had to die, and the creative resurrection to come
Label
The end of advertising : why it had to die, and the creative resurrection to come
Title remainder
why it had to die, and the creative resurrection to come
Statement of responsibility
Andrew Essex
Creator
Author
Subject
Language
eng
Summary
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"--
Assigning source
Provided by publisher
Cataloging source
DLC
Dewey number
659.1
Index
no index present
LC call number
HF5823
LC item number
.E88 2017
Literary form
non fiction

Context

Context of The end of advertising : why it had to die, and the creative resurrection to come

Work of

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