Bibliograph

Mad for ads, how advertising gets (and stays) in our heads, written by Erica Fyvie ; illustrated by Ian Turner

Type

Label

Mad for ads, how advertising gets (and stays) in our heads, written by Erica Fyvie ; illustrated by Ian Turner

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Mad for ads

Nature of contents

bibliography

Oclc number

1151769266

Responsibility statement

written by Erica Fyvie ; illustrated by Ian Turner

Sub title

how advertising gets (and stays) in our heads

Summary

"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."--, Provided by publisher

Table Of Contents

A brand new AD-venture -- An AD-venture into promotion -- Map this AD-venture -- An AD-venture into your brain on ads -- An AD-venture tracker -- A time travel AD-venture -- An AD-venture into your personal brand

Target audience

juvenile

Classification