Bibliograph

The end of advertising, why it had to die, and the creative resurrection to come, Andrew Essex

Type

Label

The end of advertising, why it had to die, and the creative resurrection to come, Andrew Essex

Language

eng

Bibliography note

Includes bibliographical references (pages 217-220)

Index

no index present

Literary Form

non fiction

Main title

The end of advertising

Oclc number

975173719

Responsibility statement

Andrew Essex

Sub title

why it had to die, and the creative resurrection to come

Summary

"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"--, Provided by publisher

Table Of Contents

Adblockalypse now: The beginning of the end -- Advertising's origins: floating soap, snake oil, and smack -- The future of advertising: bikes, blocks, buildings, boats-- because adding value is everything

Classification

Creator