The Resource The end of advertising : why it had to die, and the creative resurrection to come, Andrew Essex
The end of advertising : why it had to die, and the creative resurrection to come, Andrew Essex
Resource Information
The item The end of advertising : why it had to die, and the creative resurrection to come, Andrew Essex represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Chelmsford Public Library.This item is available to borrow from 1 library branch.
Resource Information
The item The end of advertising : why it had to die, and the creative resurrection to come, Andrew Essex represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Chelmsford Public Library.
This item is available to borrow from 1 library branch.
- Summary
- "One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"--
- Language
- eng
- Extent
- 220 pages
- Contents
-
- Adblockalypse now: The beginning of the end
- Advertising's origins: floating soap, snake oil, and smack
- The future of advertising: bikes, blocks, buildings, boats-- because adding value is everything
- Isbn
- 9780399588518
- Label
- The end of advertising : why it had to die, and the creative resurrection to come
- Title
- The end of advertising
- Title remainder
- why it had to die, and the creative resurrection to come
- Statement of responsibility
- Andrew Essex
- Language
- eng
- Summary
- "One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Essex, Andrew
- Dewey number
- 659.1
- Index
- no index present
- LC call number
- HF5823
- LC item number
- .E88 2017
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Advertising
- Advertising
- Branding (Marketing)
- BUSINESS & ECONOMICS / Advertising & Promotion
- BUSINESS & ECONOMICS / Marketing / General
- SOCIAL SCIENCE / Popular Culture
- Advertising
- Advertising
- Branding (Marketing)
- Label
- The end of advertising : why it had to die, and the creative resurrection to come, Andrew Essex
- Bibliography note
- Includes bibliographical references (pages 217-220)
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Adblockalypse now: The beginning of the end -- Advertising's origins: floating soap, snake oil, and smack -- The future of advertising: bikes, blocks, buildings, boats-- because adding value is everything
- Control code
- ocn975173719
- Dimensions
- 20 cm
- Extent
- 220 pages
- Isbn
- 9780399588518
- Isbn Type
- (hardback)
- Lccn
- 2016049623
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)975173719
- Label
- The end of advertising : why it had to die, and the creative resurrection to come, Andrew Essex
- Bibliography note
- Includes bibliographical references (pages 217-220)
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Adblockalypse now: The beginning of the end -- Advertising's origins: floating soap, snake oil, and smack -- The future of advertising: bikes, blocks, buildings, boats-- because adding value is everything
- Control code
- ocn975173719
- Dimensions
- 20 cm
- Extent
- 220 pages
- Isbn
- 9780399588518
- Isbn Type
- (hardback)
- Lccn
- 2016049623
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)975173719
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.chelmsfordlibrary.org/portal/The-end-of-advertising--why-it-had-to-die-and/ztEyumK8R2k/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.chelmsfordlibrary.org/portal/The-end-of-advertising--why-it-had-to-die-and/ztEyumK8R2k/">The end of advertising : why it had to die, and the creative resurrection to come, Andrew Essex</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.chelmsfordlibrary.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.chelmsfordlibrary.org/">Chelmsford Public Library</a></span></span></span></span></div>
