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The Resource The Kelloggs : the battling brothers of Battle Creek, Howard Markel

The Kelloggs : the battling brothers of Battle Creek, Howard Markel

Creator
Author
Summary
"John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, went west to the wooded Michigan frontier to start a farm that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules--Ellen called it "health reform." The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America's finest medical school, Bellevue Hospital Medical College. Kellogg's main medical focus--and America's number one malady: indigestion. Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons-like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age."--Jacket
Language
eng
Work
Publication
Edition
First edition.
Extent
xxix, 506 pages
Contents
  • Introduction : The Cain and Abel of America's heartland
  • Part I. "Michigan fever". "Go west, young man"
  • The chosen one
  • New brooms sweep clean
  • Long-distance learning
  • Part II. An empire of wellness. Building the San
  • "What's more American than corn flakes?"
  • "Fire!" ... and cease-fire
  • The new San
  • Part III. Manufacturing health. The San's operations
  • A "university of health"
  • Will's place
  • Part IV. Battles of old age. The prison of resentment
  • The doctor's crusade against race degeneracy
  • A full plate
  • "Uneasy lies the head that wears a crown"
  • The final score
Isbn
9780307907271
Instance
Label
The Kelloggs : the battling brothers of Battle Creek
Title
The Kelloggs
Title remainder
the battling brothers of Battle Creek
Statement of responsibility
Howard Markel
Creator
Author
Subject
Genre
Language
eng
Summary
"John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, went west to the wooded Michigan frontier to start a farm that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules--Ellen called it "health reform." The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America's finest medical school, Bellevue Hospital Medical College. Kellogg's main medical focus--and America's number one malady: indigestion. Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons-like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age."--Jacket
Biography type
collective biography
Cataloging source
NcU/DLC
http://library.link/vocab/creatorName
Markel, Howard
Dewey number
977.4/22
Illustrations
illustrations
Index
index present
LC call number
F574.B2
LC item number
M36 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Kellogg, John Harvey
  • Kellogg, W. K.
  • Battle Creek Sanitarium (Battle Creek, Mich.)
  • Kellogg Toasted Corn Flake Company
  • Kellogg Company
  • Kellogg, John Harvey
  • Kellogg, W. K.
  • Battle Creek Sanitarium (Battle Creek, Mich.)
  • Kellogg Company
  • Kellogg Toasted Corn Flake Company
  • Physicians
  • Industrialists
  • Battle Creek (Mich.)
  • Industrialists
  • Physicians
  • Michigan
  • Michigan
  • BIOGRAPHY & AUTOBIOGRAPHY / Medical
  • BUSINESS & ECONOMICS / Entrepreneurship
  • MEDICAL / History
Label
The Kelloggs : the battling brothers of Battle Creek, Howard Markel
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [393]-480) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : The Cain and Abel of America's heartland -- Part I. "Michigan fever". "Go west, young man" -- The chosen one -- New brooms sweep clean -- Long-distance learning -- Part II. An empire of wellness. Building the San -- "What's more American than corn flakes?" -- "Fire!" ... and cease-fire -- The new San -- Part III. Manufacturing health. The San's operations -- A "university of health" -- Will's place -- Part IV. Battles of old age. The prison of resentment -- The doctor's crusade against race degeneracy -- A full plate -- "Uneasy lies the head that wears a crown" -- The final score
Control code
ocn964294340
Dimensions
25 cm
Edition
First edition.
Extent
xxix, 506 pages
Isbn
9780307907271
Lccn
2016053946
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)964294340
Label
The Kelloggs : the battling brothers of Battle Creek, Howard Markel
Publication
Bibliography note
Includes bibliographical references (pages [393]-480) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : The Cain and Abel of America's heartland -- Part I. "Michigan fever". "Go west, young man" -- The chosen one -- New brooms sweep clean -- Long-distance learning -- Part II. An empire of wellness. Building the San -- "What's more American than corn flakes?" -- "Fire!" ... and cease-fire -- The new San -- Part III. Manufacturing health. The San's operations -- A "university of health" -- Will's place -- Part IV. Battles of old age. The prison of resentment -- The doctor's crusade against race degeneracy -- A full plate -- "Uneasy lies the head that wears a crown" -- The final score
Control code
ocn964294340
Dimensions
25 cm
Edition
First edition.
Extent
xxix, 506 pages
Isbn
9780307907271
Lccn
2016053946
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)964294340

Subject

Genre

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