A century of cures, Dr. J.C. Ayer & Co., Lowell, Mass., U.S.A., Cliff Hoyt, Linda Hoyt
Type
Label
A century of cures, Dr. J.C. Ayer & Co., Lowell, Mass., U.S.A., Cliff Hoyt, Linda Hoyt
Language
eng
Illustrations
illustrations
Index
no index present
Literary Form
non fiction
Main title
A century of cures
Responsibility statement
Cliff Hoyt, Linda Hoyt
Sub title
Dr. J.C. Ayer & Co., Lowell, Mass., U.S.A.
Summary
Cliff and Linda Hoyt provide a comprehensive history of one of the most successful patent medicine companies of the 19th century.Set in the context of the world of medicine at the time, the book focuses on the formulas, the business strategy and the marketing genius that made the company the leader it was. Of particular interest are the authors' use of images of pieces in their extensive personal collection to highlight the breadth of Ayer's promotional campaigns. These colorful and artistic pieces are sought after by collectors both in this country
Classification
Contributor
Creator
Subject
Content
Incoming Resources
- Has instance1