Bibliograph

The power of print, print marketing in a digital world, Daniel R. Edwards

Type

Label

The power of print, print marketing in a digital world, Daniel R. Edwards

Language

eng

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

The power of print

Responsibility statement

Daniel R. Edwards

Sub title

print marketing in a digital world

Summary

"Despite the changes in the marketing landscape caused by the Internet, print remains a valuable marketing tool. Unfortunately in embracing everything digital, many marketers have neglected to learn about how to use print marketing. This book contains 6 practical principles that can be applied to any print marketing project to create a valuable element of any marketing campaign."--amazon.com

Classification