Bibliograph

Understanding advertising, by Emma Carlson Berne

Type

Label

Understanding advertising, by Emma Carlson Berne

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Intended audience

RL: 3-4 ; IL:3-6

Literary Form

non fiction

Main title

Understanding advertising

Nature of contents

bibliography

Oclc number

1021066586

Responsibility statement

by Emma Carlson Berne

Series statement

Fact finders. Cracking the media literacy code

Summary

"Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need." -- Amazon.com

Target audience

juvenile

Classification