Bibliograph

Marketing to Gen Z, the rules for reaching this vast and very different generation of influencers, Jeff Fromm, Angie Read

Type

Label

Marketing to Gen Z, the rules for reaching this vast and very different generation of influencers, Jeff Fromm, Angie Read

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Marketing to Gen Z

Nature of contents

bibliography

Oclc number

1004842864

Responsibility statement

Jeff Fromm, Angie Read

Sub title

the rules for reaching this vast and very different generation of influencers

Summary

"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect with them. Based on original research and in-depth interviews, the book walks you through the new rules of marketing, explaining how to capture the hearts of young people who hate conspicuous ads"--, Provided by publisher

Table Of Contents

Who is Gen Z? -- Mobile and social from birth -- New communication rules -- A matter of influence -- Brand me -- New kids on the shopping block -- Hot brands and cool ideas -- What's next?

Classification