Bibliograph

The influential mind, what the brain reveals about our power to change others, Tali Sharot

Type

Label

The influential mind, what the brain reveals about our power to change others, Tali Sharot

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The influential mind

Nature of contents

bibliography

Oclc number

980301951

Responsibility statement

Tali Sharot

Sub title

what the brain reveals about our power to change others

Summary

"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"--Amazon.com

Table Of Contents

Prologue: a horse-sized syringe -- (Priors) Does evidence change beliefs? -- (Emotion) How we were persuaded to reach for the moon -- (Incentives) should you scare people into action? -- (Agency) How you obtain power by letting go -- (Curiosity) What do people really want to know? -- (State) What happens to minds under threat? -- (Others, part I) Why do babies love iPhones? -- (Others, part II) Is "unanimous" as reassuring as it sounds? -- The future of influence? -- Appendix: the influential brain

Classification