Coverart for item
The Resource Library marketing and communications : strategies to increase relevance and results, Cordelia Anderson

Library marketing and communications : strategies to increase relevance and results, Cordelia Anderson

Label
Library marketing and communications : strategies to increase relevance and results
Title
Library marketing and communications
Title remainder
strategies to increase relevance and results
Statement of responsibility
Cordelia Anderson
Creator
Author
Subject
Language
eng
Summary
"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1974-
http://library.link/vocab/creatorName
Anderson, Cordelia
Dewey number
021.7
Illustrations
illustrations
Index
index present
LC call number
Z716.3
LC item number
.A58 2020
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Libraries
  • Libraries
Label
Library marketing and communications : strategies to increase relevance and results, Cordelia Anderson
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Public relations, marketing, and promotion -- Starting with research -- Developing a marketing and communications plan -- Customers and the marketing funnel -- Fixing the funnel -- Branding libraries -- Storytelling -- Marketing and communications partnerships -- Advocacy planning -- Reputation management and crisis communications -- Staffing and organizational structure
Control code
on1158505309
Dimensions
23 cm
Extent
xv, 157 pages
Isbn
9780838947999
Lccn
2020018486
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1158505309
Label
Library marketing and communications : strategies to increase relevance and results, Cordelia Anderson
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Public relations, marketing, and promotion -- Starting with research -- Developing a marketing and communications plan -- Customers and the marketing funnel -- Fixing the funnel -- Branding libraries -- Storytelling -- Marketing and communications partnerships -- Advocacy planning -- Reputation management and crisis communications -- Staffing and organizational structure
Control code
on1158505309
Dimensions
23 cm
Extent
xv, 157 pages
Isbn
9780838947999
Lccn
2020018486
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1158505309

Library Locations

    • Chelmsford Public LibraryBorrow it
      25 Boston Road, Chelmsford, MA, 01824, US
      42.5945374 -71.3516266
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